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Fortune 100 Best Companies to Work For® 2022 List badge and brand guidelines
Below you will find directions on how to properly use Fortune list badge and appropriate list name when promoting your placement.
You have branding options
This list is published in partnership with Fortune magazine. Usage of both the Fortune list badge and trademarked list name must be licensed through PARS International. Contact PARS to lean more and get pricing.
Not licensing a Fortune badge? No worries! Use your Certification™ badge and non-trademarked name instead.
Below is a chart that shows your options:
Available via PARS International
License Fortune badge and name
Use the full trademarked list name within marketing and written content.
Fortune 100 Best Companies to Work For®
Include Fortune badge and name within contracted timeframe. Usually, 6 or 12 months.
Available in Customer Portal
No licensing of Fortune badge or name
Use the non-trademarked list name within marketing and written content.
100 Best Companies to Work For
Use royalty-free Great Place To Work® Certification™ badge while valid.
Reminder: You can use your Certification™ badge on promotions even if you licensing the Fortune list badge. Login to your Customer Portal to download your most recent badges.
How to share across your promotional channels
This exciting news has lots of elements to include within your promotions: list name, company logo, Certification or Fortune badges and more. Here’s how to incorporate all of the information correctly.
Use the correct list name
Licensing from Fortune? You can use:
Fortune 100 Best Companies to Work For®
Fortune 100 Best Companies to Work For® 2022
Fortune 100 Best Companies to Work For® in 2022
Not licensing? You’re able to use:
100 Best Companies to Work For
100 Best Companies to Work For 2022
100 Best Companies to Work For in 2022
Additionally, in long-form content, everyone is able to shorten the list name to 100 Best after the full list name has been used.
Want to include your rank?
Below are a few options of how they can implement in copy:
- #X on the 100 Best Companies to Work For list in 2022
- In 2022, Company ranked #X on the 100 Best Companies to Work For list
- This years 100 Best Companies to Work For
- Ranking #X on the 100 Best Companies to Work For list in 2022
- Company ranked #X on the 2022 list of the 100 Best Companies to Work For
Pairing logos and badges
To incorporate different brand elements into promotional creative, ensure that you’re applying proper visual hierarchy. View our guidelines for detailed instructions.
*We expect that you will be listed, but sometimes things happen. Everyone is a finalist until the list is published on Monday, April 11 at 7:00 a.m. EDT. Your finalist status is strictly embargoed and you may not alert any press, conduct any media efforts or use the list badge in any promotional material until the embargo is lifted on Monday, April 11 at 7:00 a.m. EDT. **
**Any pricing for licensing the Fortune list badge and name must be conducted with and via PARS International. Great Place To Work is not liable for, nor can assist with, any agreements with Fortune or PARS.