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Certification Nation Day 2021
Tuesday, June 22 – All Day
Join the movement, tell your culture story, and celebrate your Certification!
Watch the Webinar
This video explains everything you need to know about Certification Nation Day. Learn how to:
- Participate in Certification Nation Day
- Tell the story of your exceptional culture
- Make certification your most valuable recruitment tool
- Spark employee pride and share it with the world
Start Here: Everything You Need to Tell Your Story
Join the party on June 22! Choose from these options to create a campaign that works for you:
- Use our special social media graphics and/or create your own.
- Customize and publish the press release—this is a newsworthy event!
- Write a blog (or two) about what Certification means to you, what makes your company a great place to work, or anything else that tells your culture story.
- Surprise your team with a celebratory video from your CEO (or maybe even a surprise one from ours….) for even more fun.
Employer Branding & Recruitment
Use these materials if you want to:
- Build your brand reputation as a great place to work
- Catapult your company to the #1 spot on every potential employee’s list
- See a 30-370% (or better) increase in quality job applicants
Employee Pride & Retention
Use these materials if you want to:
- Thank and celebrate your employees
- Build employee pride in the work you do and the impact you have on your customers, community and world
- Increase retention & kill turnover
Activate Your Team, Amplify Your Story
- Employees are your best brand advocates, recruiters, and PR agents.
- Outsiders trust your employees 3x more than they trust the company to provide credible information on what it’s like to work there.
- And asking employees to share what they love about working at your company builds trust, pride and camaraderie.
So get your message out by creating a company-wide campaign with these tools:
Get Your Badge (& More!)
Your Certification Toolkit is full of other helpful tools:
Download your Certification badge
Get customized social media graphics
Order branded swag to celebrate & more!
Get customized social media graphics
Order branded swag to celebrate & more!
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Share on social with #GPTWCertified
Share the great news with your network of employees and customers. We love to see your celebrations, so don’t forget to tag our handles and use the #GPTWcertified to increase visibility of your brand & gain more recognition during our all-day celebration.
linkedin.com/company/great-place-to-work-us/
Hashtags
#GPTWcertified
Copy & paste to your social channels!
For employees:
- I love working at [Company] because [Add why] #GPTWcertified
- Working at [Company] has been amazing! My favorite thing is [Add] #GPTWcertified
- Today, I’m celebrating working at [Company]. We’re #GPTWcertified & we’re amazing!
- Working at [Company] makes me [Add feeling] #GPTWcertified
- Join me & my amazing co-workers at [Company] in celebrating being #GPTWcertified! Pssst… we’re hiring: [add career page]
Company Options:
- Happy Certification Nation Day! We’re proud to be a #GPTWcertified company. XX% of our employees say that we’re a great place to work!
- Cue the confetti! We’re proud to be #GPTWcertified We our employees!
- Thanks to them, we’re #GPTWcertified! It’s time to celebrate!
- Congrats to all #GPTWcertified companies. It’s amazing to be part of this community of companies that put people first.
- Our company culture is our top priority. We’re so proud to be #GPTWcertified & today we celebrate our wonderful employees AND entire community of people-first businesses. Happy Certification Nation Day!
Here are examples of how other Certified™ companies have celebrated:
