Dear 100 Best,

November 12, 2015

You are the most valued clients of our enterprise.

From the long-time seasoned veterans, to the newcomers – and everyone in between. Each of you has an admirable business worthy of public recognition in the nation's largest business publication.

Producing the Fortune® magazine list that recognizes and honors your achievements has been a staple of our business since 1997 (longer than our current champion, Google, has been in business!)

This high recognition will not go away – our ability to support you will improve.

With that being said – we have spent the year analyzing our client's feedback, developing our strategy, and re-thinking, re-designing, and newly integrating our online experience. In order to improve our service to you and exponentially expand the reach of our social mission to change the world by creating great workplaces, we are excited to introduce our new program:

The newly integrated Recognition Program:

• What's the impact on you?
• More Best Workplace lists = more benchmarks compared to your peers!
• Certification vs. Best Workplace – what's the difference?
• $995 registration fee gives more value for all applicants
• Learn more: join our webinar on December 10th, or contact us

What's the impact on you?

We expect the impact to be very minimal on the 100 Best.

• You will register through our new website at greatplacetowork.com/Recognition
• We've enhanced and upgraded our reports at all price levels
• More Best Workplaces lists give you more opportunities for recognition
• Other than that, your registration and benefits will be the same as in year's past.

We do not expect our new Certification program to be very impactful to you (see below).

Many of the things you are familiar with will remain the same. All of your last year's Culture Audit data will be available to you once you log in to the website. Your login information will remain the same as last year. And as always, we protect the integrity of your employee's responses and company information with the utmost care.

More Best Workplace lists = more benchmarks compared to your peers!

We have been publishing more and more lists of the Best Workplaces on Fortune.com!

...the list of lists goes on and is growing even more in 2016!

The great news is that all of these lists mean more rich data about the Best Workplaces for you to obtain benchmarks through our new reporting packages.

By making your one single application you now become eligible for all of these lists, without any additional submission required. And we've given you more time to do it—you can register starting now and start surveying as early as January.

See all of our Best Workplaces Lists, and their submission deadlines here

Certification vs. Best Workplace – what's the difference?

Put simply:

• Certification is a passive badge that we will now award – companies use their own publicity efforts to promote their status, and our media partners do not promote them
• Best Workplaces are actively promoted in national and global media by Great Place To Work's marketing team, our media partner Fortune, and all the other publicity you are accustomed to receiving upon release of the list

Introducing Great Place To Work® Certification:

For years, we have seen companies apply to our lists who have great workplaces – they're just not one of the 100 Best. We now have a way to give those companies some small piece of what the best companies receive. We've made this change after analyzing macro-trends for investors1, employees2 and consumers3 indicating the need for more data points on companies with great workplace cultures. Our social mission to create great workplaces for all has been our guiding light.

Best Workplaces – still the Best!

Only the Best Workplaces take advantage of our media partnership with Fortune® online. And only the Fortune 100 Best are published in a dedicated issue each year. The free positive publicity, the ability to use the Great Place To Work Best Workplaces logo, as well as the Fortune 100 Best logo – as well as just the employer brand benefits in attracting and recruiting talent to one of America's best workplaces… these are exclusive rewards for being one of the best. You earned it!

As a Best Workplace we know you care about the entire movement – like we do – of celebrating workplaces that treat their people with respect. This move towards Certification is about creating a broader and more inclusive social movement towards great workplaces for all people, everywhere.

$995 registration fee gives more value for all applicants

We know that the #1 and #2 reasons that companies apply to the 100 Best are #1 Attracting & Retaining Talent, #2 Benchmarks to the Best Workplaces.

For all applicants, with a base fee of $995 we are bringing some new value to support your workplace culture efforts:

• simpler survey set-up and culture submission process
• certification with a Great Place To Work® badge and review for one year
• our NEW Feedback report with Benchmarks to the 100 Best
• all the new opportunities for participation in all our lists

See our new packages

For those who purchase reports, we still offer the expanded reporting packages that many of you rely upon, and have upgraded the data and insights you will receive.

More Best Workplace lists = more benchmarks compared to your peers!

We now publish over a dozen lists of the Best Workplaces on Fortune.com!

...the list of lists goes on and is growing even more in 2016!

The great news is that all of these lists mean more rich data about the Best Workplaces for you to obtain benchmarks through our new reporting packages. By making your one single application you now become eligible for all of these lists, without any additional submission required. And we've given you more time to do it—you can register starting now.

See all of our Best Workplaces Lists, and their submission deadlines here

Join our Webinar on December 10th to learn from our clients and our CEO on the topic:

Become a Workplace Hero with our newly integrated Recognition Program

You can click our red logo in the top corner of your screen to begin browsing the site, or select your size of company from the top menu. Those with more questions, please download our new Guide to the Recognition Program.

If you have any questions, please contact us. You may either get in touch with your primary contact, or send an email to Kim Peters (This email address is being protected from spambots. You need JavaScript enabled to view it.), our VP of Recognition who can either answer your question or put you right in touch with someone who can.

Sincerely,

The Great Place To Work® Recognition Team